DECENTRALIZED MARKETPLACE WITH A MULTILEVEL CASHBACK
In 2014, a small group of like-minded people set an ambitious goal to make the life of consumers better and easier by providing them with the best quality goods and services at wholesale prices. The company is based on the idea of uniting people to jointly solve issues related to saving the family budget. As a result, the new corporation was established as International Auto Club. The website was launched.
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It gradually began to be filled with suppliers providing privileges and users who use these privileges. Over three years, more than 70,000 partners have rallied around this idea. Over 700,000 users and over 12,000 enterprises have become IAC partners and agreed to provide discounts and special offers for participants. For ease of use, a mobile application was developed and launched. For the convenience of users, a payment system was launched.
The multi-level affiliate program demonstrated a particularly effective development, which made it possible to develop the platform with a minimum advertising budget in 250 cities of Russia and CIS countries.
New technological trends require new approaches to business development, especially with regard to the platform as a payment system. For 3 years, our technology has proven its effectiveness. In fact, the first stage of company development has passed. IAC is not a start-up and it’s ready to develop business in other countries.
The corporation transfers all internal payments to the blockchain using internal currency called AutoUnit. This is a system of mutual settlements that allows to increase the level of transparency and financial security of all registered users, to avoid system centralization and users dependency on the corporation, to accelerate development and to increase the turnover of enterprises that joined the platform.
How it works
For consumers:
- Consumer registers free-of-charge in the system and gets access to all valid discounts,promotions and offers.
- After registration, the customer has the opportunity to send a referral link to friends. Friends will also be able to make profitable purchases if register via that referral link.
- The consumer receives percentage cashback of all purchases carried out by referrals and also to those to whom they submitted their referral link.
- The consumer has the opportunity to withdraw the accumulated internal funds in fiat money in any convenient way.
- You can pay more than 20 000 kinds of goods and services (state duty, credits, cellular service, TV, Internet, fines, withdrawal to plastic cards, to the account of any bank, etc.), pay for internal projects and upgrade the status within the system using internal currency.
- You can recharge your internal account in any convenient way by simply clicking the button in your account: from card to card, through the card acquiring to the settlement account, through the cryptocurrency transfer to the company's wallet.
For businesses:
- An enterprise registers free of charge on the IAC platform and has access to an ever-growing base of loyal participants.
- After registration, the business offer (goods and services) is placed in a discount system. The percentage cashback paid by the business to the IAC platform is determined by the agreement.
- The enterprises install the Autobonus program . It identifies and maintains a record of participants purchases.
- The enterprise makes the payment in the cashback amount of all participants purchases specified in the contract.
- The business employee has an opportunity to register new participants. At the same time, all new
- participants will be registered according to the business level in referral system. The business will get a part of the percentage cashback according to the distribution cashback system when participants make purchases.
- The business is given an opportunity to use paid services with a significant discount:
(a) advertising, internet marketing, SMM;
(b) placement on the platform resources in the section of special offers (banners, recommendation);
(c) participation in IAC projects;
(d) creation of websites and mobile applications.
PROBLEMS
- A consumer wants to save money while business wants to make it. In this case, the consumer and business interests are in opposition to each other. The consumers strive for purchasing goods at profitable prices (to pay less), but businesses strive to increase profits, reduce costs and to gain a competitive edge. The existing cashback services and joint purchase services partially solve this problem. But they offer only a compromise between the consumer wishes and the business interests, although modern technologies allow both sides to give much more than just discounts and new customers.
- At the moment, there is no cashback service among the market leaders, which would give an opportunity not only to save money on purchases, but also to earn on a multilevel referral system. The number of the system participants is not in direct correlation with the capabilities and benefits of the participants themselves. The number of users is always directly related only to the benefits of the service itself, not its customers.
- Most of the existing cashback services focus on the online stores. It limits users and the offline business in obtaining the benefits.
- Currently, many partner programs are associated with the network business. MLM companies have compromised themselves by unscrupulous typical behavior in this market: the use of aggressive marketing, intrusive advertising, the supply of poor-quality and non certified goods. At the same time, some reasonable methods and effective promotion mechanisms successfully working in MLM companies have been discredited. As a result, consumers abandoned really profitable offers, and enterprising people ignored the opportunity to earn on partner and referral programs.
- Low level of client orientation. Cashback services are essentially intermediaries between business and customers. Such services do not take into account the interests of both parties and they give preference to a business with a larger cashback percentage.
- Discount systems, cashback services, coupon services work in a well-defined segment, but it is inconvenient for the user. There are no services combining the possibilities of obtaining discounts and cashback, a payment system with the ability to pay in the cryptocurrency and with the option of obtaining passive income.
- A business that wants to satisfy the demand for cashback from customers, instead of bonus and loyalty programs, lacks effective tools providing this demand and attracting new customers.
- High marketing costs force the business to inflate prices for goods and services. The number of intermediaries involved in each sale makes prices even less affordable. Modern technologies that attract new customers with minimal costs are used rarely and inefficiently. Despite the development of the digital economy, the technological capabilities are not used.
SOLUTION
What is International Auto Club?
International Auto Club (IAC) is an automated platform bringing together the best features of payment systems, cashback services and partnership programs. At the moment platform already allows solving many of the problems. The blockchain technology will allow the platform to be brought to a new level, to meet new challenges and make the existing solution even more effective.
ONE OF THE LARGEST CASHBACK SERVICES IN RUSSIA:
- 12 000+ offline stores
- 700+ online stores
- 12 000+ promotional deals
- Best offers on cellular services, insurance, tourism and legal services
- The only cashback service with its own payment system and multilevel referral program
PAYMENT SYSTEM:
- Payments for all kinds of merchandise and services via an internal digital wallet
- Rewards for participation in affiliate programs and status upgrades
- Rewards for participation in our projects: Corporate University, Beauty Academy and Real Estate Purchase Crowdfunding Platform
- Issuing of co-brand cards in collaboration with Alfa-Bank
UNIQUE AFFILIATE PROGRAM:
- Multilevel recommendation system includes 9 levels of accruals allocation
- Rewards for new users and cashback from their purchases
- Rewards and turnover percentage for connecting businesses
OUR GOALS
- Implement a payment service that accepts all leading cryptocurrencies through the IAC platform. Payments for goods and services around the world with cryptocurrencies.
- Grow the user base from 60 000 to 60 000 000 in 4 years
- Grow our base of suppliers of goods and services from 12 000 to 1.2 million.
- Increase trade volume x1000
- Open 1 500 offices in 4 years
- Expand IAC’s services to other developed countries
- Implement a system for payments for goods and services via an internal payment instrument called AutoUnit
- Implement a system where all benefits provided within the platform can be accessed only through AutoUnit
- Setting up a bank (NSCA)
Currently the corporation is experiencing steady turnover growth — around 280% per year. It is important to note, that IAC does not invest especially large sums of money into marketing campaigns. This lets us predict that a big marketing budget and a well done marketing strategy will let the company attract many more new users and partners and spread to many other countries.
Firstly the company plans to expand its network of customers (users and businesses alike) and increase the average cost of purchase. Currently there are more than 600,000 users registered in the system, the annual turnover of the corporation equals $8,3 million USD. Based on retrospective data on the growth of these numbers in previous years, we can expect the following rate of growth in the coming 4–5 years:
The main driving forces behind the growth of these numbers should be:
- the creation of a marketing strategy for expansion into foreign markets;
- a marketing campaign developed based on the marketing strategy and media studies;
- constant monitoring of tendencies on the cashback platform markets, as well as on the markets of payment systems, FinTech, blockchain and crowdfunding;
- expansion of the referral network, perfection of advertising methods;
- technological development of the platform, new ways of using the blockchain technology.
Benefits for investors
ICO International Auto Club is an excellent solution which serves almost any investing strategy. Here is why:
A demanded and time proven product.
International Auto Club is not a startup business raising funds to finance an idea. This is a mature business which an easily scalable digital product. More than 750 000 users in Russia and CIS countries in more than 250 cities have already evaluated the product on its merits
A mature business with volume $8.3 mln.
Business record of the company has already marked 4 years. During this time, it has made a great progress: in 2017, its volume made $8.3 mln and increment in profit made 280%.
Business is 100% legal.
The company fully complies with the legislation of Russia and CIS countries. Consumer cooperation is maintained on the state level. Our partners include the trade unions of the state entities, public service and many other entities. The company is a member of the Russian Industrial and Commercial Chamber. Public officials and personnel of the state entities, among others, are using the benefits of the company's discount system. The Federal Intellectual Property, Patents, and Trademarks Agency of Russia registered the International Auto Club's logo and trademark. When entering markets of other states, we make sure to set a legally protected platform to run a business and let ordinary people use it.
A comfortable deposit, withdrawal, and exchange of the internal coin AU for USD, EUR, RUR, BTC, ETH. Low fees.
You can convert your AutoUnit into one of major fiat or cryptocoins with the help of the International Auto Club's payment platform. A high demand for this coin has already sparked the interest of leading exchanges. Interested users and partners are currently working to list the coin.
The possibility to pay for goods and services with the internal coin AU.
Our partners already include over 12 000 vendors in Russia and throughout the world. Many of them accept AU as the payment method.
The possibility to get AU as the cashback for your regular purchases.
Boost your capital as you simply make your regular purchases on the International Auto Club's platform. We'll credit AU as the cashback on each purchase of yours and your friends (acquaintance and relatives) to your personal account on the International Auto Club's website.
Bonuses up to 30% on receipt of tokens.
Upgrade your status on the International Auto Club's platform and receive up to 30% of tokens as your bonus. Check carefully: the discount is getting lower at each next stage.
The multilevel partnership and Bounty programs.
Recommend our project to other investors and users of the cashback service and receive extra profit within the 9 levels' partnership program on each purchase made by your referrals!
Platform capabilities
for consumers and businesses
Consumer:
- Opportunity not only to acquire a wide variety of goods and services on profitable terms but also to earn on a referral program.
- Upgrade your system status to the level of Partner or VIP Partner and thereby significantly increase the amount of funds received.
- Access to partner programs in accordance with the status.
- Payment for goods and services by internal funds at profitable tariffs.
Business:
- New active customers from around the world in exchange for a reasonable discount.
- Free application; Autobonus (mobile loyalty program, monetization of its customers).
- Free placement of products and offers on the site (45,000 users per month).
- Free placement of offers in a mobile application.
- Business connected to the system can register users on the referral link and get a cashback part from their purchases and purchases of their friends to the 9th level of recommendations, even if they go to a competitor.
- Ready-made system of management and motivation of its employees.
- Process large wholesale orders.
- Save on advertising.
Thus, the above-described problems of the industry are being solved. The best compromise between the needs of the consumer and the business is achieved. In addition to mutual benefits, both sides obtain more opportunities. Users can participate in the partnership program and their own IAC projects. Business including offline stores can increase customer flow, access to a huge client base and also earn an income from the referral program. Blockchain provides additional transparency and security.
TECHNOLOGY STACK
Ethereum
The Token is a standard Ethereum ERC20 token, with an additionally implemented role model, defensive math and functions for sales automation and interaction with the existing payment systems. AutoToken is not used for exchange trading as it is designed to charge AU in the AutoUnit system after being tested and debugged. AutoToken is held on the user’s balance and remains unchanged until AutoUnit gets charged. Once an AutoUnit is charged, the AutoToken gets destroyed.
MARKET
CASHBACK SERVICES MARKET OVERVIEW
According to Cashback Industry Report(1), the world's cashback market reached $80 billion in 2015 . RetailMeNot's study “The State of Cash Back Offers(2)” showed that more than a third of the 1,000 service users would make purchases in a new store if it offered a cashback service.
In the US cashback services have already become an essential life part for an average consumer. One year savings can reach $1,000 or even more. Forbes’s author Rob Berger in his article on cards with cashback published in 2016 wrote that for two years the amount of his cashback on the Citi Double Cash Card was $3,404.36(3).
(1)2015 Cashback Industry Report
(2)The State of Cash Back Offers
(3)The Best Cash Back Credit Cards (According To Consumer Reports)
The world leaders in this industry are the following cashback services (sales values of the year 2014):
Russian credit institutions was 211,374. In 2016 those numbers grew by 16%. In 2016, 19.6 million people made at least one payment Internet transaction every month and 8.9 million people used a bank card for that. Over the past 10 years due to e-commerce market fast growth, the cashback went beyond the banking sector and formed a separate business. Cashback services are increasingly popular nowadays. According to Statista.com in 2016 the global e-commerce retail sales market earned $1.86 trillion and will reach $4.479 trillion by 2021. The growth of the e-commerce market stimulates the development of the cashback industry all over the world. In Russia, the e-commerce market changes have a significant impact on cashback services market.
According to the Russian Association of Internet Trade Companies (AITC), the volume of e-commerce market grew by 22% in the first half of 2017 in Russia and earned 500 billion rubles. At the moment the market continues its growth. The Russian Association of Internet Trade Companies forecasts the growth of the market volume to more than 1.1 trillion rubles by the end of 2017. Thus, based on AITC’s data, the Internet trade in goods and services is 36% of the digital economy in Russia. With the growth of the e-commerce market the number of cashback users in Russia increases by almost 500,000 each month.
There are about a hundred cashback services today. By the number of customers, sales and attendance, the market leaders in 2017 are such cashback services as LetyShops, ePN, Megabonus and Kopikot.
LetyShops’s network of partners consists of 1,091 stores, generates a turnover of $20 million USD monthly . Megabonus.com generates a turnover of $17 million USD to its partners (160 stores). About 1.5 million of goods are sold via LetyShops’s cashback service every month. 1.35 million of goods are sold through Megabonus.com monthly. About 100,000 of active users of this service make up to 7 purchases per month through the Internet. Depending on the conditions of the store up to 40% of a purchase amount can be returned back to a customer. For example, the most active users of Megabonus.com make up to 1,000 purchases per year and receive The number of cashback users (in million of people) up to $100,000 USD cashback.
At first, the cashback business faced preconceived notion in the e-commerce market. In 2014 when the Japanese company Rakuten announced the purchase of the cashback service Ebates.com, the value of its shares fell by 4% and analysts predicted a business failure. Nevertheless, time has demonstrated that experts can also be wrong. By the end of the Q2 of 2015 purchases through Ebates.com were made for over $1 million USD. By the mid of 2017 these figures doubled and achieved $2.32 million USD.
All of the aforesaid indicates that the world and Russian cashback services markets offer very attractive prospects. Given that the IAC platform is not a simple cashback service but it also combines a payment system together with the affiliate programs. IAC demonstrates its competitive advantages in comparing with existing Russian market leaders.
TOKENS EMISSION AND DISTRIBUTION
(1 TOKEN = $1)
DISCOUNTS
FUNDS DISTRIBUTION
$50 000 000
In case the project succeeds in acquiring the desired funding, the funds will be allocated as follows.
- $16 000 000 (Marketing)
- $5 000 000 (Technological development of the platform)
- $29 000 000 (Development and enhancement of the payment system, bank setting up (NSCA), opening the bank branches in other countries)
ROADMAP
2014 PROJECT LAUNCH
1500 affiliates, 10 offices, 250 suppliers
Q4 2015
52 offices, 94 cities, 1400 suppliers, 40 online stores. Mobile application for partners.
Q1 2016
105 offices, 180 cities, 8000 suppliers, 60 online stores. 2500 co-branded discount trade union cards.
Q2 2017
Corporate mobile service cashback for affiliates. Free registration for users on the website.
Q4 2017
600 online stores, 600.000 users. Contract with the Trade Union Confederation. AutoBonus mobile app launch.
Q1 2018
IAC mobile application in English. Internal Autotoken and AutoUnit wallets are connected to the cryptocurrency payment system. Geographic growth.
JANUARY 25 2018
The start of AutoToken pre-sale.
Q2 2018
Broadening payment options with internal funds up to 500 types of payments. Servers modernization. Massive SMM campaign.
Q3 2018
Broadening payment options with internal funds up to 1000 types of payments. Purchase funnels for affiliates, intelligent search, 3 million users.
Q4 2018
Autobonus payment systems integration. Automatic search for suppliers via geolocation. Server optimization. 5 million users.
Q1 2019
Integrating Autobonus payment system for business. Contactless payments for Android. NSCA creation. 8 million users.
Q2 2019
Broaden set of functions, cryptocurrency payments within the platform. 10 million users.
Q3 2019
Cashback in 650 international online stores. 15 million users.
Q4 2019
20 million users. Opening departments of the payment system in 10 countries.
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Author : Kelampok ijo
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