Liberdy is a project that develops a Data Management Platform (DMP), which is based on decentralized blocking technology, and will allow users to be rewarded for using their personal data for advertising purposes. In view of the fact that user data were not considered as a "commodity", it did not allow them to become part of a single ecosystem. In turn, advertisers suffered from the lack of reliable data. These problems made the ecosystem ineffective. Liberdy plans to use the decentralization and transparency of blocking technology and the General Data Protection Regulation (GDPR).
Liberdy leverages the advantages of blockchain technology and GDPR regulation to empower users to manage their data rights. By reclaiming their data, users become equal partners in the online advertising ecosystem for the very first time.
The Biggest Hurdle In The Industry
As we are all aware of, the advertising industry has shifted to digital concept. The change in direction and infrastructure has happened gradually over the years. Within the past two years, statistics show the rapid growth of data generation. The available total number of data creation has touched an all time high of 90-percent mark. If that already blows your mind, keep in mind that similar growth will still happen over the next few years.
We are all aware of the fact that nothing holds such crucial role in the success of marketing operation. While many business entities are able to keep up and benefit of the changes, the figure is nothing compares to Google and Facebook. Two of these giant tech companies have long been dominated the industry. Not only dominating the data management industry, it has been controlling the market as well.
Yet, what do we have in return? As a data creator, our contribution seem to not be seen as an integral part of the equation, leaving us at disadvantage. While they continue to rise and make profit with business assets generated from us, we get nothing out of it.
The Solution Offered by Liberdy
The source of this issue is that none of the key players in the industry see our data as commodity. To counteract this issue, the company has built a brilliant solution. Liberdy has developed a decentralized advertising powered by the latest technology, Blockchain. Using Ethereum smart contract and ERC20-compliant tokens to support the entire process, this solution offers more than meet the eye.
Liberdy’s platform is made of specifically built to change how the industry see data in the equation. The company also aims to give users the opportunity to be compensated for their data contribution. The platform, using the convenience of application to operate, is specifically designed to tackle the following main challenges:
- Inaccurate Data
While this may not seem a big deal to users in general, inaccuracy does hurt advertisers. Liberdy offers a plaform that does not only provide numerous data at a cost, but also guarantees its accuracy. Every collected data is not only stored in the system, but it will also undergo series of verification process. The result is none other than a reliable data which credibility and accuracy is second to none.
- Data as Commodity
Data owners are at disadvantage for one reason. Personal data that they generate has never been considered as a commodity. Thus, users cannot be considered as a part of this industry’s ecosystem. Liberdy and its platform changes that. By being seen as commodity, users are now able to benefit from their data ownership.
Disrupting The Digital Advertising Industry
Liberdy leverages the advantages of blockchain technology and GDPR regulation to empower users to manage their data rights. By reclaiming their data, users become equal partners in the online advertising ecosystem for the very first time.
- Shared Wealth
Rewards users for the use advertisers make of the data they are already sharing with various online service providers.
- Reliable Data
Provides first hand, accurate, verified and updated data to online advertisers.
- Equal Access
Makes user data available to all advertisers outside the walled gardens of Facebook and Google.
The Liberdy App
- Liberdy users are rewarded for the data they already share with Google, Facebook, Amazon and others
- Keep control of the collected information
- Access an advanced rebate platform
- The users must consent to the use of their data
- Data must be portable for extraction in an electronic format
- Easily integrate with the DSP of your choice
- Tap into a rich international data warehouse
- Access top-notch consent based data
- Benefit from data verified on the blockchain
PUBLISHER.
- Generate a new revenue stream
- Enhance your users’ data
- Make the most of the GDPR regulation
The Liberdy Ecosystem
TOKEN ALLOCATION
The max supply of the LIB token will be 1,000,000,000 with the following allocation:
Liberdy Crew
- Team
Kobi Ram
CEO
Itsu Tamam
CTO
Gali Rosen
CMO
Anton Suslonov
Economist
Dr Anna Becker
Chief Scientist
Dr Anna Becker
Chief Scientist
Ido Ottolenghi
Community Manager
Nir Shimoni
Community Manager
Maria Timonina
Community Manager
Sami Awad
Community Manager
Tal Gokhberg
Software Developer
- Advisior
Snir Hassin
Chairman
Iri Zohar
Advisor
Iri Zohar
Advisor
Ram Avissar
Advisor
Partners
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